AEO FAQS
How do AI tools choose answers?
AI tools typically evaluate content for relevance, clarity, authority and direct answer quality.
They prioritise structured, trustworthy content that can be easily extracted and summarised.
How do you optimise content for AEO?
To optimise for AEO, we create clear, concise answers to the exact questions your audience is asking.
We help you structure your headings, lists and schema markup so AI tools can easily interpret and surface it. The result is intent-driven, scannable content designed to be selected and cited in AI-generated answers.
What is schema markup and why is it important?
Schema markup helps search engines and AI systems interpret your content more accurately.
It can improve how your content appears in search results potentially increasing visibility and attracting qualified clicks. It can also improve how your content is understood, but it does not guarantee citation.
How do you measure AEO success?
AEO success is measured by how often your content is cited or referenced in AI-generated answers and search features. Additional indicators include brand visibility, clicks and conversions from AI traffic from analytics.
Is AEO replacing SEO?
Both strategies work together with SEO building visibility and AEO capturing direct answer placements.